Rogan's name was regularly searched in 2020, the Google Trends data shows. While the timing lines up with the Spotify deal that constrains Rogan's content to only Spotify (as opposed to stretching across multiple platforms like YouTube), The Verge acknowledges it could be associated with a drop in listeners to podcasts overall after the thick of the pandemic.īut his overall relevance has fallen as well. The data showed that after the Spotify deal, guests would gain 2,000 followers after their appearance, half as many as before. Since Spotify hasn't provided numbers on Rogan's listenership, analytics tool Social Blade was used to track the Twitter following of every guest with under 500,000 followers who went on the podcast between December 2019 and July 2021.
1 on Spotify's top podcast charts and reaches 200 million people monthly.īut his Spotify success may be the very reason for stagnant audience growth, The Verge reports. The MMA enthusiast's podcast, The Joe Rogan Experience, still sits at No. That's not to say Rogan's success has evaporated. But one year later, that same deal seems to be weighing down his growth. Packing his home up around this time last year and heading to the Hill Country, Joe Rogan was riding a high: the podcast king had just secured a deal with Spotify worth at least $100 million.
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